Purple Cow Summary of Key Points
Purple Cow’ explains why building remarkable products that stand out is the key to marketing success in a crowded market.
Branding
Positioning Summary of Key Points
Positioning discusses how to create a ‘position’ in a prospective customer’s mind, one that reflects a company’s own strengths and weaknesses as well as those of its competitors.
No Logo Summary of Key Points
No Logo critiques the commercialization of public life and the power of corporations in contemporary society, focusing on brand dominance.
YouthNation Summary of Key Points
YouthNation is a roadmap for professionals seeking to understand the millennial generation’s impact on branding and marketing, offering insights into consumer trends driven by this demographic.
Words That Work Summary of Key Points
Words That Work explores the craft of effective communication by dissecting the power of language in persuasion and branding.
Unconscious Branding Summary of Key Points
Unconscious Branding explores the neurological underpinnings of consumer behavior and the ways marketers can tap into subconscious processes to influence purchasing decisions.
Top of Mind Summary of Key Points
Top of Mind explores strategies for businesses to become thought leaders in their industry through content creation, building trust, and maintaining visibility.
The Post-Truth Business Summary of Key Points
This book explores the erosion of trust in modern brands and the rise of misinformation, proposing strategies for businesses to regain consumer confidence and authenticity.
The Branding of Polaroid Summary of Key Points
A history of the Polaroid company, exploring its innovation, brand evolution, and cultural impact through various eras.