The E-Myth Revisited Summary of Key Points
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It is a book written by Michael E. Gerber. It explores the myth that most businesses are started by people with tangible business skills, when in fact most are started by ‘technicians’ who know nothing about running a business. Gerber’s E-Myth shows that a successful business must have a balance of three key roles: the entrepreneur, the manager, and the technician.