Michael E. Gerber
What’s inside
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It is a book written by Michael E. Gerber. It explores the myth that most businesses are started by people with tangible business skills, when in fact most are started by ‘technicians’ who know nothing about running a business. Gerber’s E-Myth shows that a successful business must have a balance of three key roles: the entrepreneur, the manager, and the technician.
You’ll Learn
- Understand the common pitfalls in running a small business
- Learn the importance of systems and how they contribute to business success
- Gain insights into the three critical roles in a business and how to balance them
- Discover the process of business development
Key Points
- The Myth of the Entrepreneurial Technician
- The Three Vital Roles in a Business
- Working on the Business, Not In It
- The Importance of Systems in Business
- The Business Development Process
- Your Business as a Franchise Prototype
- The Turn-Key Revolution
Who’s it For
- Entrepreneurs
- Small business owners
- Start-up founders
- Business students
- Management consultants
About the author
Michael E. Gerber is an American author and founder of Michael E. Gerber Companies, a business skills training company. He has written several successful books and is considered a business thought leader.