Targeted. Book Summary

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Brittany Kaiser

What’s inside

Targeted explores how online personal data is used to influence political outcomes. Brittany Kaiser, a former Cambridge Analytica employee, reveals the inner workings of data-driven campaigns.

You’ll Learn

  • Understanding of modern political campaign tactics
  • Awareness of personal data’s impact on democracy
  • Insight into ethical considerations of data usage
  • Knowledge of the intersection between technology and politics

Key Points

  • The Rise of Big Data in Politics
  • Inside Cambridge Analytica’s Operations
  • The Power of Personal Data
  • The Impact on Democracy
  • The Ethics of Data Mining
  • The Future of Data-Driven Campaigns

Who’s it For

  • Political enthusiasts
  • Data privacy advocates
  • Technology professionals
  • Social media users
  • Digital marketers
  • Journalists

About the author

Brittany Kaiser is a whistleblower and former business development director for Cambridge Analytica, now an advocate for data privacy and digital rights.