The Art of the Start. Book Summary

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Guy Kawasaki

What’s inside

Guy Kawasaki’s ‘The Art of the Start’ provides practical advice on creating a new business, covering topics from fundraising to branding.

You’ll Learn

  • Insights into starting a business
  • Strategies for effective pitching
  • Guidance on team building and networking
  • Lessons on branding and fundraising

Key Points

  • The Importance of Making Meaning in Business
  • The Art of Pitching and Presenting Ideas
  • Creating a Business Model and Business Plan
  • Building a Strong Team
  • Effective Networking for Success
  • Branding and Setting Your Product Apart
  • The Power of Bootstrapping and Fundraising

Who’s it For

  • Entrepreneurs
  • Startup Founders
  • Business Students
  • Innovators
  • Marketing Professionals

About the author

Guy Kawasaki is a renowned entrepreneur, writer, and speaker known for his work with Apple and his numerous successful business books.