Steven Overman
What’s inside
In ‘The Conscience Economy,’ Steven Overman explores the emerging economic paradigm where businesses are increasingly paying attention to ethics, social responsibility, and the greater good. He argues that in an age where consumers are more informed and empowered, companies must align their values with social progress to stay relevant and competitive. This shift is not just ethically right but also economically smart, as it can drive innovation, engagement, and ultimately, profits.
You’ll Learn
- Understanding the shift towards ethical consumerism
- Learning how to align a business with societal values
- Discovering how social responsibility can drive profitability
- Strategies for innovating within the conscience economy
Key Points
- The rise of the informed and empowered consumer
- Aligning business values with social progress
- Ethics as a driver of innovation and engagement
- Profitability through social responsibility
- Case studies of successful conscience-driven companies
- Strategies for building a conscience economy within firms
Who’s it For
- Business Leaders
- Entrepreneurs
- Marketing Professionals
- Social Entrepreneurs
- Ethically-conscious Consumers
- Corporate Strategists
About the author
Steven Overman is a thought leader in marketing and innovation, known for his insights on the intersection of technology, business, and society. He brings a wealth of experience from his roles at Kodak and other leading companies.