Allen Gannett
What’s inside
In ‘The Creative Curve’, author Allen Gannett overturns the mythology around creative genius and reveals that there’s a science behind achieving success in creative endeavors. Gannett shares stories of successful creatives and introduces the concept of the ‘creative curve’—a balance between the familiar and the novel. He explores how leveraging certain patterns, practice, and hard work can enhance creativity and discusses the four laws of the creative curve to help individuals unlock their potential.
You’ll Learn
- Understanding the practical aspects of creativity
- Learning strategies to hone one’s creative skills
- Gaining insights into patterns that make ideas resonate
- Finding inspiration to pursue creative projects with a scientific approach
Key Points
- Debunking the myth of innate creative genius
- Introduction to the creative curve concept
- Using patterns to fuel creative success
- The role of practice and hard work in creativity
- The four laws of the creative curve to unlock potential
- Success stories of famous creatives
- How to find the right balance of novel and familiar ideas
Who’s it For
- Aspiring creatives
- Entrepreneurs
- Marketers
- Artists
- Writers
- Innovators
- Designers
About the author
Allen Gannett is the founder and CEO of TrackMaven, a marketing analytics platform. He’s recognized as a thought leader in the intersection of creativity and analytics, speaking at conferences and contributing to leading publications. Gannett’s insights stem from his deep understanding of trends and data-driven business practices.