Eliot Brown and Maureen Farrell
What’s inside
The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion by Eliot Brown and Maureen Farrell is a detailed account of the rise and fall of WeWork, one of the most hyped startups of its time. The book dives deep into the charismatic and eccentric leadership of CEO Adam Neumann, whose vision of not just renting co-working spaces but revolutionizing the way people work and live led to an inflated valuation and eventually a stunning collapse. The authors, both Wall Street Journal reporters, provide a meticulous narrative of WeWork’s journey, from its founding to its failed IPO, and the subsequent fallout.
You’ll Learn
- Understanding the dynamics of startup valuation and growth
- Learning about the impact of leadership on company culture and success
- Gaining insights into the potential risks associated with venture capital investment
- Recognizing the importance of sustainable business practices and governance
Key Points
- The Charismatic Leadership of Adam Neumann
- Rapid Growth and Overvaluation of WeWork
- The Role of Venture Capital in Startup Culture
- WeWork’s Failed IPO and Public Scrutiny
- The Illusion and Reality of Tech Startups
- Corporate Governance Issues in Fast-Growing Companies
- Aftermath and Lessons from WeWork’s Decline
Who’s it For
- Entrepreneurs
- Start-up Enthusiasts
- Business Students
- Investors
- People interested in corporate drama
About the author
Eliot Brown and Maureen Farrell are seasoned Wall Street Journal reporters with a keen insight into the tech and finance industries. Their reporting expertise provides a thorough and investigative approach to the high-stake world of startups, making their narratives both compelling and credible.