Bernadette Jiwa
What’s inside
This book explores the critical elements of successful branding beyond logos and taglines, focusing on the importance of a brand’s story.
You’ll Learn
- Enhanced understanding of effective branding
- Skills to develop a compelling brand story
- Strategies for engaging and retaining customers
- Insights into adapting branding strategies over time
Key Points
- Brand Is More Than a Logo
- The Power of Story in Branding
- Understanding Your Audience
- Crafting a Compelling Brand Narrative
- Consistency in Brand Messaging
- The Role of Emotion in Brand Loyalty
- Adapting Your Brand to Changes
Who’s it For
- Entrepreneurs
- Marketing Professionals
- Brand Managers
- Business Students
- Startup Founders
About the author
Bernadette Jiwa is a renowned marketing strategist and speaker with a knack for storytelling in business.