The Gen Z Effect. Book Summary

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Thomas Koulopoulos, Dan Keldsen

What’s inside

The Gen Z Effect by Thomas Koulopoulos and Dan Keldsen delves into the characteristics of Generation Z and how their habits and attitudes are shaping the future of business.

You’ll Learn

  • Understanding the unique traits of Generation Z
  • Adapting to technological advances in business
  • Leveraging generational differences for market insight
  • Preparing for future shifts in consumer behavior and employment

Key Points

  • Breaking Down Generational Barriers
  • Hyper-Connecting the World
  • Adopting Slingshot Technology
  • Changing the Nature of Employment
  • Lifehacking and Its Impact
  • Affinity through Shared Experiences

Who’s it For

  • Business professionals
  • Marketers
  • Entrepreneurs
  • Educators
  • Social scientists
  • Parents of Generation Z children

About the author

Thomas Koulopoulos is a thought leader on global innovation, and Dan Keldsen is an expert in workforce innovation.