Gregg L. Witt, Derek E. Baird
What’s inside
The Gen Z Frequency’ explores strategies brands can use to appeal to the post-millennial generation known as Generation Z. It offers insights into their digital behaviors, values, and how to create meaningful engagement.
You’ll Learn
- Gaining insight into the behaviors of Gen Z consumers
- Learning how to craft authentic and effective marketing strategies
- Understanding the role of digital media in brand engagement
- Developing skills to measure marketing impact and adapt to trends
Key Points
- Understanding Generation Z’s unique characteristics
- The importance of authenticity and co-creation
- Utilizing digital platforms for brand engagement
- Creating content that resonates with Gen Z
- The power of influencer marketing
- Adapting to the rapid changes in digital trends
- Measuring success and the impact of brand strategies
Who’s it For
- Marketers
- Brand Strategists
- Social Media Managers
- Entrepreneurs
- Business Executives
- Advertising Professionals
About the author
Gregg L. Witt is a youth culture specialist and the EVP of Youth Marketing at Motivate Inc. Derek E. Baird is an experienced digital media professional.