The Story Factor. Book Summary

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Annette Simmons

What’s inside

Annette Simmons provides a guide to effective storytelling, arguing that stories are powerful tools for persuasion and influence.

You’ll Learn

  • Enhances persuasive communication skills
  • Improves ability to connect with audiences
  • Teaches the art of crafting compelling stories
  • Provides insights into different story types for various contexts

Key Points

  • The Magic of Storytelling
  • Building a Connection through Stories
  • The Six Kinds of Stories You Need to Know
  • Authenticity in Storytelling
  • Cultivating the Skill of Persuasive Storytelling
  • The Practical Applications of Stories in Various Fields
  • Overcoming Barriers to Effective Storytelling

Who’s it For

  • Marketers
  • Leaders
  • Teachers
  • Storytellers
  • Communicators
  • Sales Professionals

About the author

Annette Simmons is a renowned author and consultant, specializing in leadership and storytelling.