Why Motivating People Doesn’t Work … and What Does. Book Summary

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Susan Fowler

What’s inside

This book challenges traditional ideas about motivation. It explores intrinsic motivation and why tactics like rewards can be counterproductive.

You’ll Learn

  • Improving leadership and management skills
  • Enhancing employee engagement and productivity
  • Understanding human psychology in the workplace
  • Developing effective coaching and motivational strategies

Key Points

  • The myth of carrot-and-stick motivation
  • Understanding intrinsic vs. extrinsic motivation
  • Why autonomy and purpose matter
  • How to create an environment that fosters motivation
  • The science of growth and learning mindsets
  • Applying motivational principles in practical scenarios

Who’s it For

  • Business leaders
  • Managers
  • HR professionals
  • Coaches
  • Teachers
  • Psychology enthusiasts

About the author

Susan Fowler is an acclaimed author, speaker, and consultant known for her expertise in motivation and personal empowerment.