It’s Not How Good You Are, It’s How Good You Want to Be. Book Summary

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Paul Arden

What’s inside

A guidebook to achieving success in the advertising world and beyond, offering wisdom and motivation.

You’ll Learn

  • Boost self-confidence
  • Learn industry-based success strategies
  • Gain motivation to achieve personal goals
  • Develop a positive approach to setbacks

Key Points

  • The power of self-belief
  • How to turn negatives into positives
  • The importance of unique ideas
  • Standing out in the advertising world
  • Harnessing ambition for success

Who’s it For

  • Aspiring advertising professionals
  • Self-improvement enthusiasts
  • People seeking motivation

About the author

Paul Arden was a renowned advertising executive and author, known for his creative contributions to the field.