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Tom Vanderbilt

What’s inside

This book explores how individual preferences are shaped in the modern world, where choices are vast and decision-making can be complex.

You’ll Learn

  • Understanding of personal preferences
  • Insights on societal influences on choice
  • Strategies for better decision making
  • Comprehension of marketing tactics

Key Points

  • The Science of Preference
  • Impact of Technology on Choices
  • Social Influences on Taste
  • The Paradox of Choice
  • Predicting and Manipulating Preferences
  • Cultural Trends and Taste

Who’s it For

  • Psychology enthusiasts
  • Marketers
  • Social Scientists
  • Curious Thinkers

About the author

Tom Vanderbilt is an acclaimed author with a penchant for delving into the complexities of human behavior and culture.