Zone To Win. Book Summary

Share

Geoffrey A. Moore

What’s inside

Zone to Win focuses on how large companies can survive in a fast-changing market by organizing their operations into distinct ‘zones’ that foster innovation and strategic focus.

You’ll Learn

  • Understanding how to structure a company for agility and innovation
  • Learning strategies for responding to market disruptions
  • Gaining insights into resource allocation across different business zones
  • Developing a framework for balancing core business with new ventures

Key Points

  • The Performance Zone: Executing on the Core Business
  • The Incubation Zone: Fostering Breakthrough Innovations
  • The Transformation Zone: Scaling New Endeavors
  • The Productivity Zone: Supporting Consistent Performance
  • Balancing Resources Across Zones
  • Recognizing and Responding to Market Disruption

Who’s it For

  • Business Leaders
  • Entrepreneurs
  • Management Professionals
  • Strategy Enthusiasts

About the author

Geoffrey A. Moore is an organizational theorist, management consultant, and author, best known for his insights on technology adoption and business strategies.