Geoffrey A. Moore
What’s inside
Zone to Win focuses on how large companies can survive in a fast-changing market by organizing their operations into distinct ‘zones’ that foster innovation and strategic focus.
You’ll Learn
- Understanding how to structure a company for agility and innovation
- Learning strategies for responding to market disruptions
- Gaining insights into resource allocation across different business zones
- Developing a framework for balancing core business with new ventures
Key Points
- The Performance Zone: Executing on the Core Business
- The Incubation Zone: Fostering Breakthrough Innovations
- The Transformation Zone: Scaling New Endeavors
- The Productivity Zone: Supporting Consistent Performance
- Balancing Resources Across Zones
- Recognizing and Responding to Market Disruption
Who’s it For
- Business Leaders
- Entrepreneurs
- Management Professionals
- Strategy Enthusiasts
About the author
Geoffrey A. Moore is an organizational theorist, management consultant, and author, best known for his insights on technology adoption and business strategies.