Cyril Bouquet, Jean-Louis Barsoux, Michael Wade
What’s inside
ALIEN Thinking explores a unique methodology for cultivating creativity and innovation by embracing an outsider perspective and challenging conventional norms.
You’ll Learn
- Cultivating a mindset conducive to innovation
- Learning to spot opportunities from an outsider’s perspective
- Developing strategies for creative problem-solving
- Understanding how to navigate and overcome barriers to innovation
Key Points
- Attention: The Art of Noticing the Unnoticed
- Levitation: Pausing and Reflecting to Generate Ideas
- Imagination: Embracing a World of Possibilities
- Experimentation: The Crucial Role of Testing
- Navigation: Finding Paths Through Uncharted Territory
Who’s it For
- Entrepreneurs
- Business Leaders
- Creatives
- Innovators
- Students of Business and Design
About the author
Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade are esteemed professors and innovation experts with a wealth of experience.