ALIEN Thinking. Book Summary

Share

Cyril Bouquet, Jean-Louis Barsoux, Michael Wade

What’s inside

ALIEN Thinking explores a unique methodology for cultivating creativity and innovation by embracing an outsider perspective and challenging conventional norms.

You’ll Learn

  • Cultivating a mindset conducive to innovation
  • Learning to spot opportunities from an outsider’s perspective
  • Developing strategies for creative problem-solving
  • Understanding how to navigate and overcome barriers to innovation

Key Points

  • Attention: The Art of Noticing the Unnoticed
  • Levitation: Pausing and Reflecting to Generate Ideas
  • Imagination: Embracing a World of Possibilities
  • Experimentation: The Crucial Role of Testing
  • Navigation: Finding Paths Through Uncharted Territory

Who’s it For

  • Entrepreneurs
  • Business Leaders
  • Creatives
  • Innovators
  • Students of Business and Design

About the author

Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade are esteemed professors and innovation experts with a wealth of experience.