W. Chan Kim, Renée Mauborgne
What’s inside
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant by creating new market spaces, termed ‘blue oceans’.
You’ll Learn
- Understanding of market creation versus competition
- Insights into strategic business moves
- Frameworks to innovate and capture new demand
- Guidance on reducing risk while breaking away from competition
Key Points
- The Concept of Blue Oceans
- Analytical Tools and Frameworks
- Formulating Blue Ocean Strategy
- Executing Blue Ocean Strategy
- Overcoming Key Organizational Hurdles
- Sustaining and Renewing Blue Ocean Strategy
- Blue Ocean Leadership
Who’s it For
- Entrepreneurs
- Business Strategists
- Marketing Professionals
- Managers
- Startup Founders
About the author
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute.