Blue Ocean Strategy. Book Summary

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W. Chan Kim, Renée Mauborgne

What’s inside

Blue Ocean Strategy presents a systematic approach to making the competition irrelevant by creating new market spaces, termed ‘blue oceans’.

You’ll Learn

  • Understanding of market creation versus competition
  • Insights into strategic business moves
  • Frameworks to innovate and capture new demand
  • Guidance on reducing risk while breaking away from competition

Key Points

  • The Concept of Blue Oceans
  • Analytical Tools and Frameworks
  • Formulating Blue Ocean Strategy
  • Executing Blue Ocean Strategy
  • Overcoming Key Organizational Hurdles
  • Sustaining and Renewing Blue Ocean Strategy
  • Blue Ocean Leadership

Who’s it For

  • Entrepreneurs
  • Business Strategists
  • Marketing Professionals
  • Managers
  • Startup Founders

About the author

W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute.