Truth, Lies and Advertising
A deep dive into the transformative power of account planning in advertising.
Business&Career
Who Gets What – and Why
Insights into efficient market design by Nobel laureate Alvin E. Roth.
Think Simple
An exploration of simplicity in business, exemplified by Apple’s success.
Think Like an Entrepreneur, Act Like a CEO
A guide to blending entrepreneurial drive with CEO-like leadership for career success.
Think Like Zuck
Unveils Facebook’s growth secrets and Zuckerberg’s visionary leadership.
The Ultimate Sales Machine
A guide to turbocharging business with focus on 12 key sales strategies.