Rethinking Prestige Branding Summary of Key Points
This book delves into the strategies of successful prestige brands, exploring how they create an aura of exclusivity and cultivate customer loyalty.
This book delves into the strategies of successful prestige brands, exploring how they create an aura of exclusivity and cultivate customer loyalty.
Reset depicts Ellen Pao’s lawsuit against Kleiner Perkins, illustrating gender discrimination and workplace inequity in Silicon Valley.
Renegade Marketing’ offers a fresh perspective on building brand loyalty by ignoring traditional marketing rules and focusing on community, content, and data.
This book provides insights and strategies for building strong, distributed teams that are connected and collaborative, despite the physical distance.
Remote discusses the benefits and challenges of remote work, offering insights into how to manage teams, productivity, and work-life balance from afar.
This book explores how companies can reinvent their products using digital technologies to create more value and stay competitive in the digital era.
Frederic Laloux’s ‘Reinventing Organizations’ explores evolutionary shifts in human consciousness and how they influence organizational structures and practices.
Rebecca Henderson’s ‘Reimagining Capitalism’ explores how business can help solve global issues like inequality and climate change, advocating for a fusion of capitalism with strong ethical values.
Red Team: How to Succeed By Thinking Like the Enemy explores the concept of ‘red teaming’, a strategy employed to identify vulnerabilities and improve organizations.