Disruptive Innovation
Clayton M. Christensen
What’s inside
Clayton M. Christensen’s ‘Disruptive Innovation’ explores how small companies with minimal resources can successfully challenge established incumbents.
You’ll Learn
- Understanding market dynamics and innovation
- Learning strategies to disrupt established markets
- Insights into sustaining success against big competitors
- Case analysis and real-world application of theory
Key Points
- The Origin of Disruptive Innovation Theory
- Identifying Disruptive Opportunities
- Strategies for Disruptors to Challenge the Market
- The Response of Incumbents to Disruption
- Future Trends in Disruptive Innovation
- Case Studies of Successful Disruptive Companies
Who’s it For
- Entrepreneurs
- Business Students
- Innovators
- Management Professionals
About author
Clayton M. Christensen was a renowned scholar and expert in business innovation and growth, best known for his theory of disruptive innovation.