Crossing the Chasm Summary of Key Points
This book provides insights into the challenges of marketing innovative technology and strategies to cross the ‘chasm’.
This book provides insights into the challenges of marketing innovative technology and strategies to cross the ‘chasm’.
The 1% Windfall by Rafi Mohammed offers strategies for companies to boost their profits by implementing effective pricing tactics.
Michael J. Sandel examines the ethical dilemmas faced in a society where almost everything can be bought and sold. He questions the moral implications of a market-driven world.
N. Gregory Mankiw’s ‘Principles of Economics’ elucidates fundamental economic concepts, covering microeconomics, macroeconomics, and international trade with real-world examples.
This book offers a theoretical framework for understanding the economics specific to the construction industry, exploring price determination, demand, and supply.
Insightful strategies for high-tech products to bridge the gap to mainstream customers.
A profound inquiry into the moral implications of a market-driven society.
A comprehensive guide to economic theories and their applications in the real world.