Market Dynamics
Disruptive Innovation Summary of Key Points
Clayton M. Christensen’s ‘Disruptive Innovation’ explores how small companies with minimal resources can successfully challenge established incumbents.
Crossing the Chasm Summary of Key Points
This book provides insights into the challenges of marketing innovative technology and strategies to cross the ‘chasm’.
The 1% Windfall Summary of Key Points
The 1% Windfall by Rafi Mohammed offers strategies for companies to boost their profits by implementing effective pricing tactics.
What Money Can’t Buy Summary of Key Points
Michael J. Sandel examines the ethical dilemmas faced in a society where almost everything can be bought and sold. He questions the moral implications of a market-driven world.
Principles of Economics Summary of Key Points
N. Gregory Mankiw’s ‘Principles of Economics’ elucidates fundamental economic concepts, covering microeconomics, macroeconomics, and international trade with real-world examples.
Economic Theory and the Construction Industry Summary of Key Points
This book offers a theoretical framework for understanding the economics specific to the construction industry, exploring price determination, demand, and supply.
Crossing the Chasm
Insightful strategies for high-tech products to bridge the gap to mainstream customers.