Sally Hogshead
What’s inside
Fascinate, by Sally Hogshead, explores the seven universal triggers that can be used to captivate any audience. These triggers are Lust, Mystique, Alarm, Prestige, Power, Vice, and Trust. The book delves into the psychology behind these triggers and provides practical advice on how to use them to be more persuasive and engaging in personal and professional interactions. Hogshead employs ample examples and stories to illustrate how these triggers have been effectively used in various scenarios.
You’ll Learn
- Learn how to captivate and persuade effectively
- Understand the psychological triggers behind fascination
- Improve marketing and branding strategies
- Enhance personal communication and influence
Key Points
- Understanding the Seven Triggers
- Employing Lust to Create Yearning
- Using Mystique to Intrigue the Audience
- Alarm as a Call to Action
- Achieving Prestige and Respect
- Harnessing Power to Influence
- The Role of Vice in Temptation
- Building Trust Through Authenticity
Who’s it For
- Marketers
- Entrepreneurs
- Sales Professionals
- Advertisers
- Business Leaders
- Public Speakers
About the author
Sally Hogshead is a former advertising executive and the creator of the Fascination Advantage®, a tool that measures how individuals and brands are perceived by others. Her innovative work has earned her a reputation as an expert on the science of fascination and how to leverage it for personal and business success.