Philip Kotler, David Hessekiel, Nancy R. Lee
What’s inside
Good Works! explores how companies can use corporate social responsibility to make the world a better place and gain customer loyalty in return.
You’ll Learn
- Understand the role of CSR in business
- Learn to leverage social initiatives for customer loyalty
- Gain knowledge to enhance corporate reputation
- Understand the impact of CSR on profitability
Key Points
- Corporate Social Responsibility (CSR) as a Marketing Tool
- Align Business Goals with Social Causes
- Strategies to Enhance Corporate Reputation
- Building Customer Loyalty through CSR
- Impact of CSR on Bottom Line
Who’s it For
- Business Owners
- Entrepreneurs
- Marketing Professionals
- CSR Managers
- Ethical Branding Enthusiasts
About the author
Co-authors Philip Kotler, David Hessekiel, and Nancy R. Lee are experts in marketing and corporate social responsibility. Their accumulated wisdom is visible in this work.