Unkown
What’s inside
The book chronicles Nike’s journey from a small business to a publicly-traded, global phenomenon.
You’ll Learn
- Understanding Nike’s success story
- Gaining insights into going public
- Learning about innovative marketing strategies
- Inspiration for entrepreneurs
Key Points
- Nike’s origin and early difficulties
- Innovative marketing strategies
- Transition to a public company
- Challenges faced during expansion
- Maintaining brand identity
Who’s it For
- Entrepreneurs
- Business Students
- Sport Enthusiasts
- Marketing professionals
About the author
The author is a seasoned business writer with keen insights into Nike’s remarkable story.