Douglas Van Praet
What’s inside
Unconscious Branding explores the neurological underpinnings of consumer behavior and the ways marketers can tap into subconscious processes to influence purchasing decisions.
You’ll Learn
- Understanding consumer psychology
- Improving marketing strategies
- Learning neuroscience applications in business
- Enhancing brand influence through subconscious tactics
Key Points
- The Seven Steps to Behavior Change
- The role of neuroscience in marketing
- Understanding the consumer’s mind
- Creating compelling brand experiences
- Leveraging emotional connections
- Subconscious branding techniques
Who’s it For
- Marketing professionals
- Neuroscience enthusiasts
- Brand managers
- Business students
- Psychology scholars
About the author
Douglas Van Praet is an expert in brand strategy and consumer behavior, blending marketing with psychology and neuroscience.