Data-driven Marketing
Mark Jeffery
What’s inside
Data-driven Marketing by Mark Jeffery explores the measurable impact of marketing strategies on business performance. It emphasizes the importance of using data to make informed marketing decisions and improve ROI.
You’ll Learn
- Enhanced understanding of marketing metrics
- Skills in data analysis for marketing
- Improved decision-making in marketing strategies
- Higher return on investment in marketing campaigns
Key Points
- Introduction to Data-Driven Marketing
- The Impact of Marketing Metrics
- Techniques for Collecting and Analyzing Data
- Case Studies on Successful Data-Driven Campaigns
- Developing a Marketing Dashboard
- Predictive Analytics in Marketing
- Implementing Data-Driven Strategies
Who’s it For
- Marketing professionals
- Business executives
- Data analysts
- Students of marketing
About author
Mark Jeffery is a respected academic and consultant, known for his expertise in strategic marketing and technology management.