Sean Pillot de Chenecey
What’s inside
This book explores the erosion of trust in modern brands and the rise of misinformation, proposing strategies for businesses to regain consumer confidence and authenticity.
You’ll Learn
- Understanding the importance of brand authenticity
- Learning strategies to combat misinformation
- Gaining insights into ethical marketing practices
- Discovering how to rebuild trust with consumers
Key Points
- The Erosion of Consumer Trust
- The Impact of Fake News on Branding
- Authenticity as a Business Imperative
- Building Brand Trust through Transparency
- Ethical Marketing in the Post-Truth Era
- Case Studies of Trustworthy Brands
- Strategies for Rebuilding Brand Authenticity
Who’s it For
- Marketing Professionals
- Brand Managers
- Business Strategists
- Entrepreneurs
- Consumers interested in brand dynamics
About the author
Sean Pillot de Chenecey is a branding expert and consultant with a focus on authenticity and ethical business practices.