Richard H. Thaler, Cass R. Sunstein
What’s inside
Nudge is a pioneering book in the field of behavioral economics by Richard H. Thaler and Cass R. Sunstein. It explores how public and private organizations can help people make better choices in their everyday lives. By understanding how people think and decide, Thaler and Sunstein argue that it’s possible to design choices in ways that gently ‘nudge’ individuals towards the most beneficial actions without restricting their freedom of choice. The book covers a wide range of topics, including health, finance, and environmental conservation, showcasing how small design changes can significantly impact our decisions and overall well-being.
You’ll Learn
- Understanding how choice architecture influences decisions
- Applying principles of nudging to improve personal and professional life
- Gaining insights into the balance between freedom of choice and beneficial guidance
- Learning about the application of behavioral economics in policy-making and business strategies
Key Points
- The Power of Choice Architecture
- Libertarian Paternalism and Its Critics
- Nudges in Public and Private Sectors
- Saving More Tomorrow: Nudging for Better Financial Decisions
- Improving Health Choices Through Nudges
- Environmental Nudges for Conservation
- The Ethics of Nudging
Who’s it For
- Behavioral scientists
- Policy makers
- Economists
- General readers interested in psychology and economics
- Environmental advocates
About the author
Richard H. Thaler is a Nobel Prize-winning economist known for his contributions to behavioral economics, highlighting how psychological assumptions play into economic theories. Cass R. Sunstein is a legal scholar with a keen interest in constitutional law, environmental law, and administrative law. Together, they bring a wealth of knowledge, blending economics with psychology to explore decision-making processes.