This Is Marketing Summary of Key Points

This Is Marketing’ by Seth Godin argues that marketing is not about the products you make but the stories you tell. Godin emphasizes the importance of creating marketing that’s empathetic, serves others, and creates change. He refutes mass marketing techniques and instead focuses on ‘smallest viable markets’ and building trust and permission with your audience. The book lays out the core principles of marketing that resonate with today’s audiences and calls for marketers to focus on making a difference.

Eat That Frog! Summary of Key Points

Eat That Frog! is a motivational tool for organizing your life and making the most of your time. It introduces practical tips that can help the reader to be more effective with their time and stop procrastination. The ‘frog’ is a metaphor for the most challenging task of your day, the one you are most likely to procrastinate on. By ‘eating your frog’ first thing in the morning, you get it out of the way and move on to the easier tasks.