Rethinking Prestige Branding. Book Summary

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Wolfgang Schaefer and JP Kuehlwein

What’s inside

This book delves into the strategies of successful prestige brands, exploring how they create an aura of exclusivity and cultivate customer loyalty.

You’ll Learn

  • Understanding the principles behind high-status brands
  • Learning how to build and maintain a premium brand
  • Gaining insights into effective storytelling in branding
  • Developing strategies for customer loyalty and community engagement

Key Points

  • The definition and rise of ueber-brands
  • Creating an aura of exclusivity
  • Storytelling to build brand mythology
  • The role of pricing and distribution in prestige branding
  • Balancing tradition and innovation
  • Cultivating customer loyalty through community
  • Brand stewardship and the importance of leadership

Who’s it For

  • Marketing professionals
  • Business owners
  • Brand managers
  • Entrepreneurs
  • Students of business and marketing

About the author

Wolfgang Schaefer is a strategic brand consultant and JP Kuehlwein is a brand and business builder, both with a wealth of experience in marketing.