Christian Madsbjerg
What’s inside
Sensemaking by Christian Madsbjerg discusses how individuals and businesses can better understand complex, ambiguous situations by incorporating human sciences like philosophy, sociology, and anthropology into their decision-making process. Madsbjerg argues that in our data-driven world, numbers alone can’t provide the understanding we need to make informed decisions. He emphasizes the importance of context and human experience, illustrating his points with case studies and examples where a sensemaking approach has been successfully applied.
You’ll Learn
- Develop strategies that are more deeply informed by human experience
- Enhance critical thinking by incorporating diverse perspectives
- Improve product design and marketing with a richer understanding of customer context
- Learn from case studies where sensemaking has led to successful outcomes
Key Points
- Critique of over-reliance on quantitative data
- Importance of context in understanding complexity
- Integration of human sciences into decision-making
- Case studies of sensemaking in practice
- How to apply sensemaking in business strategy
- The role of empathy in interpreting human behavior
- Building a narrative framework for problem-solving
Who’s it For
- Business professionals
- Entrepreneurs
- Philosophy enthusiasts
- Sociologists
- Anthropologists
- Product managers
- Marketing professionals
About the author
Christian Madsbjerg is a founder of the consultancy ReD Associates and an advocate for critical thinking and human sciences. With a background in philosophy and political science, Madsbjerg combines his academic expertise with real-world business experience to help companies create better strategies through a deeper understanding of their customers and environments.