Byron Sharp
What’s inside
A research-based book that shatters common marketing myths, presenting a new approach to brand growth.
You’ll Learn
- Gain new marketing insights
- Understand the science behind brand growth
- Break free from common marketing myths
- Develop more effective marketing strategies
Key Points
- The Double Jeopardy Law
- Brand growth requires reach
- Loyalty is overrated
- Brand personality doesn’t significantly affect buyer behavior
- Emotional and rational campaigns are equally effective
Who’s it For
- Marketers
- Business Owners
- Advertising Professionals
- Brand Strategists
- Students of Business
About the author
Byron Sharp is a professor of Marketing Science, known for his ground-breaking work on brand strategy.