Data-driven Marketing by Mark Jeffery explores the measurable impact of marketing strategies on business performance. It emphasizes the importance of using data to make informed marketing decisions and improve ROI.
Built to Sell explores the steps to create a business that can operate and grow without being dependent on its owner, making it attractive to potential buyers.
This book explores the balance between minds and machines, products and platforms, and the core and the crowd in the digital age. It discusses how these balances impact businesses and economies.
Machine, Platform, Crowd delves into the impact of recent technological advancements on business models and society. It emphasizes the shift from traditional models to those dominated by digital platforms and data-driven decision-making.
Innovator’s DNA introduces the discovery skills that lead to innovative business ideas and how to cultivate them.
A resourceful guide to the art of selling, offering proven techniques and tips.