Marketing 3.0 Summary of Key Points
This book is a visionary approach to marketing where products are tailored to human needs, values and spirit.
This book is a visionary approach to marketing where products are tailored to human needs, values and spirit.
The book details Marissa Mayer’s tenure as Yahoo’s CEO, her strategies, failures, and the company’s eventual sale to Verizon.
This book explores practical ways to protect your company’s online reputation in the social media age.
This book traces the rise and fall of BlackBerry, giving an inside look at the tech industry.
This book is an autobiography by Richard Branson that chronicles his journey from rebellious teenager to billionaire entrepreneur.
This book provides a step-by-step guide to the ‘Jobs to be Done Theory’, offering a new framework for customer-centered innovation.
This book discusses how all data, big and small, can be used strategically to predict consumer behavior and drive results.
A collection of writings by Jeff Bezos that shed light on his life, work, and philosophy of staying customer-focused.
A comprehensive guide to tech product management, offering practical tips and techniques that cover every stage of product development.