Marketing 5.0 Summary of Key Points
This book explores how the blend of marketing and technology can enhance customer engagement and brand value in a digitalized world.
Data Analytics
Connected CRM Summary of Key Points
Connected CRM outlines a framework for understanding and leveraging the power of customer relationship management in a digital age.
Astroball Summary of Key Points
Astroball explores the Houston Astros’ transformation from a struggling team to World Series champions using data-driven strategies and modern analytics.
Too Big to Ignore Summary of Key Points
Too Big to Ignore explores the transformative potential of big data in the business world, focusing on its impact and how companies can leverage it.
The Lean Product and Lean Analytics Summary of Key Points
This book provides a practical guide on how to use data analytics to improve a product and scale a startup efficiently.
Frenemies Summary of Key Points
Frenemies by Ken Auletta explores the profound changes in the advertising industry, driven by digital revolution and changing consumer habits. It delves into the complex relationships between ad agencies, their clients, and media platforms, highlighting how these relationships have evolved from partnerships to adversarial ‘frenemy’ dynamics. Auletta provides an in-depth look at the challenges and opportunities this disruption brings, featuring interviews with key industry players. The book offers a comprehensive view of the advertising world’s past, present, and uncertain future, shedding light on the strategies companies use to stay relevant in a rapidly changing landscape.
Marketing 5.0
Discover how technology can transform marketing for enhanced customer engagement and brand value.