Marketing 5.0. Book Summary

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Hermawan Kartajaya, Philip Kotler, and Iwan Setiawan

What’s inside

This book explores how the blend of marketing and technology can enhance customer engagement and brand value in a digitalized world.

You’ll Learn

  • Understanding the blend of marketing and technology
  • Effective use of data analytics in marketing
  • Learning latest marketing trends
  • Enhancing customer engagement digitally

Key Points

  • The dawn of Marketing 5.0
  • Influence of AI on customer engagement
  • Role of data analytics
  • Building brand value in a digital world
  • Ensuring customer privacy

Who’s it For

  • Marketing professionals
  • Technology enthusiasts
  • Business Owners
  • Digital Marketers

About the author

Hermawan Kartajaya, Philip Kotler, and Iwan Setiawan are renowned authorities in the field of marketing and technology.