Hermawan Kartajaya, Philip Kotler, and Iwan Setiawan
What’s inside
This book explores how the blend of marketing and technology can enhance customer engagement and brand value in a digitalized world.
You’ll Learn
- Understanding the blend of marketing and technology
- Effective use of data analytics in marketing
- Learning latest marketing trends
- Enhancing customer engagement digitally
Key Points
- The dawn of Marketing 5.0
- Influence of AI on customer engagement
- Role of data analytics
- Building brand value in a digital world
- Ensuring customer privacy
Who’s it For
- Marketing professionals
- Technology enthusiasts
- Business Owners
- Digital Marketers
About the author
Hermawan Kartajaya, Philip Kotler, and Iwan Setiawan are renowned authorities in the field of marketing and technology.