The Influential Mind. Book Summary

Share

Tali Sharot

What’s inside

The Influential Mind explores how we influence others and make decisions, blending psychology and neuroscience to unveil the thought processes behind our interactions.

You’ll Learn

  • Understanding of how decisions are influenced
  • Insights into effective communication
  • Strategies for better persuasion and influence
  • Knowledge of the interplay between emotion and rationality

Key Points

  • Our Brains are Hardwired for Influence
  • Emotion Overrules Rationality in Decision-Making
  • The Role of Social Influence and Networks
  • The Power of Stories in Communication
  • Challenges in Changing Beliefs
  • Leveraging Influence in Leadership and Marketing
  • Future Directions for Influence Research

Who’s it For

  • Psychologists
  • Marketers
  • Business Leaders
  • Neuroscience Enthusiasts
  • Behavioral Economists

About the author

Tali Sharot is a renowned neuroscientist known for her work on human cognition, decision-making, and emotions.