Tali Sharot
What’s inside
The Influential Mind explores how we influence others and make decisions, blending psychology and neuroscience to unveil the thought processes behind our interactions.
You’ll Learn
- Understanding of how decisions are influenced
- Insights into effective communication
- Strategies for better persuasion and influence
- Knowledge of the interplay between emotion and rationality
Key Points
- Our Brains are Hardwired for Influence
- Emotion Overrules Rationality in Decision-Making
- The Role of Social Influence and Networks
- The Power of Stories in Communication
- Challenges in Changing Beliefs
- Leveraging Influence in Leadership and Marketing
- Future Directions for Influence Research
Who’s it For
- Psychologists
- Marketers
- Business Leaders
- Neuroscience Enthusiasts
- Behavioral Economists
About the author
Tali Sharot is a renowned neuroscientist known for her work on human cognition, decision-making, and emotions.