Chris Anderson
What’s inside
The Long Tail’ by Chris Anderson explores how niche markets are rising due to digital economy shifts, enabling endless choice and creating a ‘long tail’ of products beyond bestsellers.
You’ll Learn
- Understanding niche market potential
- Insight into digital market dynamics
- Strategies for tailoring business to long tail opportunities
- Broadening perspective on economic and cultural trends
Key Points
- The Shift from Hits to Niches
- The Rise of the Digital Economy
- Democratization of Production and Distribution
- The New Market Dynamics
- The Economics of Abundance
- Implications for Culture and Society
- Strategies for Long Tail Businesses
Who’s it For
- Entrepreneurs
- Marketing Professionals
- Business Strategists
- E-commerce Managers
- Economic Enthusiasts
About the author
Chris Anderson is a British-American author and entrepreneur, known for his work on the economics of the digital age.