Karl Ulrich and Robert Gunther
What’s inside
The Reciprocity Advantage explores a new business model that leverages reciprocity and partnership to innovate, create value, and grow.
You’ll Learn
- Understanding the power of reciprocal relationships in business
- Learning how to establish successful partnerships
- Gaining insights into innovative business models
- Developing strategies for sustainable growth
Key Points
- Reciprocity as a business strategy
- Leveraging partnerships for innovation
- Creating value through collaboration
- Growth opportunities in sharing assets
- Case studies of successful reciprocal partnerships
- Strategies for identifying ideal partners
- Implementing reciprocity in business practices
Who’s it For
- Business strategists
- Entrepreneurs
- Innovation managers
- Executives
- Business students
About the author
Karl Ulrich and Robert Gunther are innovators and authors with extensive experience in entrepreneurship and business strategy.