To Sell Is Human. Book Summary

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Daniel H. Pink

What’s inside

Daniel H. Pink explores the art and science of selling in today’s world, arguing that everyone is now involved in sales regardless of their job title.

You’ll Learn

  • Understanding modern selling techniques
  • Improving communication and persuasion skills
  • Learning to motivate and move people
  • Enhancing personal and professional influence

Key Points

  • The redefinition of sales in the modern era
  • The concept of ‘non-sales selling’
  • The new ABCs of moving others: Attunement, Buoyancy, Clarity
  • How to pitch effectively in various scenarios
  • The importance of improvisation in sales
  • Perspective-taking and empathy as sales tools
  • Narrative as a powerful way to move people

Who’s it For

  • Sales Professionals
  • Marketers
  • Entrepreneurs
  • Job Seekers
  • Non-profit Workers
  • Freelancers

About the author

Daniel H. Pink is a best-selling author known for his insightful books on business, work, and behavior.