Chris Brogan and Julien Smith
What’s inside
Trust Agents, co-authored by Chris Brogan and Julien Smith, explores how individuals and businesses can use social media platforms to create a positive online presence, build relationships, and earn trust. The book emphasizes the importance of authenticity, helpfulness, and building social capital in the digital age. It provides readers with strategies for becoming influential within their online communities and leveraging that influence to benefit their personal and professional lives.
You’ll Learn
- Understanding how to build and maintain online trust
- Learning to leverage social media to improve reputation
- Developing strategies to become more influential in digital spaces
- Acquiring tips for using social capital to advance career or business
Key Points
- Building online trust through authenticity
- The importance of social capital in digital relationships
- Leveraging influence for professional benefits
- Strategies for nurturing online communities
- Harnessing the power of social networks for business growth
- The role of helpfulness in becoming a trust agent
Who’s it For
- Social media marketers
- Business professionals
- Digital strategists
- Entrepreneurs
- Personal brand builders
About the author
Chris Brogan is a digital marketing expert and the CEO of Owner Media Group. Julien Smith is an author and speaker specializing in community growth and digital strategy. Both are renowned for their insights into social media and influence.