Rory Sutherland
What’s inside
Rory Sutherland explores the psychological mechanisms and creative strategies behind successful marketing and branding.
You’ll Learn
- Understanding the psychological aspects of consumer behavior
- Learning innovative marketing strategies
- Gaining insights into brand storytelling
- Developing creative solutions to business challenges
Key Points
- The power of irrational thinking in business
- Creating value through perception
- The role of psychology in marketing
- Case studies of successful alchemy in branding
- Counterintuitive solutions to business problems
- The importance of storytelling in brand creation
- Leveraging the placebo effect in business
Who’s it For
- Marketers
- Entrepreneurs
- Business Strategists
- Behavioral Economists
- Product Designers
About the author
Rory Sutherland is the Vice Chairman of Ogilvy UK and an expert in advertising and marketing, renowned for his TED talks.