David A. Aaker
What’s inside
‘Building Strong Brands’ by David A. Aaker outlines strategies for creating and managing successful brands. It emphasizes the importance of a brand’s identity, positioning, and equity.
You’ll Learn
- Insight into effective brand building strategies
- Understanding the concept of brand equity
- Learning how to sustain a brand’s success over time
- Knowledge on measuring and interpreting brand performance
Key Points
- Defining the brand identity
- Positioning the brand effectively
- Understanding the brand equity concept
- Developing a brand strategy
- Leveraging brand assets
- Sustaining brand equity
- Measuring brand health
Who’s it For
- Marketing Professionals
- Brand Managers
- Business Owners
- Entrepreneurs
- MBA Students
About the author
David A. Aaker is a recognized authority on branding and marketing, with several seminal books on these subjects to his credit.