Buyology. Book Summary

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Martin Lindstrom

What’s inside

Buyology explores the subconscious thoughts, feelings, and desires that drive purchasing decisions. Lindstrom uses neuroscience to unravel the complex consumer behavior and the effectiveness of advertising.

You’ll Learn

  • Understanding the psychological triggers behind purchases
  • Learning effective marketing and advertising strategies
  • Gaining insight into consumer behavior and thought processes
  • Enhancing awareness of how brands influence buying decisions

Key Points

  • The Relationship Between Neuroscience and Marketing
  • How Companies Use Religion in Branding
  • The Impact of Subliminal Advertising
  • Mirror Neurons and their Role in Buying Behavior
  • Sex in Advertising and its Actual Effectiveness
  • Neuro-marketing Studies and Consumer Insights
  • The Future of Advertising and Branding

Who’s it For

  • Marketers
  • Advertisers
  • Business Professionals
  • Psychology Enthusiasts
  • Neuroscience Students
  • Consumers Interested in Buying Behavior

About the author

Martin Lindstrom is a renowned brand and business consultant, and a pioneer in the fields of consumer psychology and neuro-marketing.