Clay Water Brick recounts the entrepreneurial journey of Jessica Jackley, co-founder of the micro-lending platform Kiva. She shares stories of inspiring individuals who create opportunities out of scarce resources.
Choose Possibility delineates the importance of making choices and taking risks for career advancement. It offers guidance on decision-making and embracing change.
China’s Super Consumers explores the extraordinary rise of consumerism in China and how businesses can profit by understanding the Chinese consumer market.
Buyology explores the subconscious thoughts, feelings, and desires that drive purchasing decisions. Lindstrom uses neuroscience to unravel the complex consumer behavior and the effectiveness of advertising.
Buyer Personas is a guide to creating and using buyer personas for marketing, providing insights into customer behavior and preferences.
Business for Bohemians is a guide for creative individuals who aspire to run their own business without sacrificing their artistic sensibilities. It offers practical advice on combining passion with profit.
Business Model Generation presents practical tools to understand, design, and implement a new business model or renovate an old one.
A hands-on strategy for businesses to ensure execution leads to success by aligning people and goals.
Business Chemistry explores different workplace personalities and how understanding them can foster better teamwork and leadership.