Ryan Holiday
What’s inside
This book explores the new trend of growth hacking, which merges technology and marketing in an innovative way to increase brand popularity and market reach.
You’ll Learn
- Understanding of the concept of growth hacking
- Insights into successful marketing strategies
- Knowledge of how to apply technology in marketing
- Guidance on maximizing your brand’s reach
Key Points
- The old marketing playbook is obsolete
- Growth hackers are the new VP of Marketing
- Going viral is not an accident, it’s engineered
- Retaining users is as important as attracting them
- Data and testing are the marketer’s best friends
Who’s it For
- Marketing practitioners
- Business owners
- Startups
- Marketing students
- Entrepreneurs
About the author
Ryan Holiday is a renowned media strategist and growth hacker. He has been involved in many successful marketing campaigns for major companies.