Jeffrey Pfeffer and Robert I. Sutton
What’s inside
This book challenges the prevailing wisdom in business management, exposing common half-truths and promoting evidence-based management principles.
You’ll Learn
- Enhanced decision-making skills
- Critical evaluation of business practices
- Understanding the importance of data over intuition
- Skills to foster a learning organization
Key Points
- Confronting Dangerous Half-Truths in Business
- The Allure of Stories Over Hard Data
- Evidence-Based Management Explained
- Avoiding Best Practice Pitfalls
- The Role of Leadership in Evidence-Based Decisions
- Cultivating a Culture of Learning and Experimentation
- Implementing Change Based on Evidence
Who’s it For
- Business professionals
- Managers
- Executives
- MBA students
- Entrepreneurs
- Leadership coaches
About the author
Jeffrey Pfeffer and Robert I. Sutton are respected professors and authors specializing in organizational behavior and evidence-based management.