Derek Thompson
What’s inside
Hit Makers explores why certain products become popular, analyzing the psychology of consumers, the power of distribution, and the influence of trends.
You’ll Learn
- Understanding the dynamics of consumer appeal
- Learning how to leverage distribution networks for product success
- Gaining insights into the role of storytelling in popularity
- Applying the principles of virality to one’s own work
Key Points
- The Psychology of Appeal
- The Power of Exposure
- Maya Principle: Familiar Yet Novel
- The Role of Distribution Networks
- The Impact of Storytelling
- The Science of Virality
- Cultural Evolution and Trends
Who’s it For
- Marketers
- Entrepreneurs
- Product Designers
- Creatives
- Social Media Managers
About the author
Derek Thompson is a senior editor at The Atlantic magazine and a weekly news analyst for NPR’s ‘Here and Now.’