Stephen Wunker, Jessica Wattman, David Farber
What’s inside
This book provides a step-by-step guide to the ‘Jobs to be Done Theory’, offering a new framework for customer-centered innovation.
You’ll Learn
- Gain insights into customer-focused product development
- Learn a new approach to business innovation
- Understand the mindset of consumers
- Apply theory to practical scenarios
Key Points
- Understanding what customers want
- The framework of ‘Jobs to be Done’
- In-depth consumer research
- Creating customer-centered innovations
- Applying the theory to real-world situations
Who’s it For
- Entrepreneurs
- Product developers
- Marketers
- Business strategists
- Innovation managers
About the author
Stephen Wunker, Jessica Wattman, and David Farber are experienced strategists who have helped companies worldwide with innovation and product development.