Meaningful Summary of Key Points

In ‘Meaningful: The Story of Ideas That Fly,’ Bernadette Jiwa reveals how companies and individuals can build products and services that deeply connect with customers. Through a series of case studies and stories, Jiwa demonstrates why certain products resonate with consumers and how to replicate this success. She emphasizes the importance of understanding the customer’s story and the role of empathy in product development. The book provides insights into creating offerings that don’t just sell but also make a significant impact on people’s lives.

Farsighted Summary of Key Points

Steven Johnson’s ‘Farsighted’ delves into the complex nature of making important, long-term decisions. It explores the various models and processes that can help individuals and groups predict the potential outcomes and navigate the uncertainties that such decisions entail. Johnson draws on examples from history, literature, and science to illuminate the strategies that have been successful as well as the pitfalls commonly encountered in decision-making.